The Next Big Thing

Shade Haven mobile shade systems are getting attention as a new experience for outdoor events around the country. The shade systems were recently feature in Specialty Fabric Review, March 2025.

With myriad shapes and materials, tents continue to evolve

Nontraditional styles offer customers the ability to have their event stand out

March 1, 2025 | By: Holly Eamon

While traditional tent styles are always popular with consumers, there also are numerous requests for new and different event venues. As a result, tent and event rental companies are constantly on the lookout for the “next big thing” to offer clients.

In this article, several tent manufacturers showcase their latest creations—a diverse collection of shapes, fabrics and styles that push the envelope of what is classified as a “tent.” They share details on the materials and features of their structures as well as their design challenges and inspirations.

The portable Shade Haven

Speed matches strength in the Shade Haven mobile shade system, which one person using minimal tools can set up or take down in just 15 minutes.

The structure was first engineered in 2012 to help farmers and ranchers prevent heat stress in grazing livestock, but its uses quickly expanded. “With increasing temperature extremes, we recognized the need for a quick, portable shade solution to protect human health,” says Leah Call, communications director for Shade Haven LLC in Viroqua, Wis. “Our team of engineers modified the existing design, adding built-in retractable benches and stand-up bars, a solar-powered battery, and a hydraulic system that allows the user to effortlessly adjust the height and position of the canopy throughout the day.”

The resulting structure can provide shade and shelter at outdoor gatherings of all kinds, from music festivals to farmers markets.

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