Don’t Lose Profits to the Sun

USDA reports U.S. cattle numbers continue to decline—down 8% since 2019— while consumer demand for beef remains high despite record-breaking prices. If you are a beef producer, this is a time when  every pound counts—and so does every lost one.

Lost pounds due to heat stress are preventable with a Shade Haven mobile shade system. Heat stress in cattle leads to decreased feed intake, lower weight gain, and even reproductive issues, all of which cut directly into your bottom line. With blistering hot days ahead, it’s critical to protect your investment, maximize returns, and prevent avoidable losses.

Shade is no longer a luxury—it’s a necessary and proven management tool. The Shade Haven mobile shade system supports animal welfare and optimizes performance while giving you the flexibility to easily move the shade through your grazing pattern without interruption. Better forage utilization and controlled manure distribution are added benefits that improve pasture health.

With today’s strong beef markets, investing in shade is an easy decision that pays off in pounds and productivity.