Shade Haven Debuts in Minnesota

As record temps blanket the U.S., Wisconsin manufacturer Shade Haven LLC is on a mission to keep people comfortable and safe from the harmful impacts of heat stress. The company has partnered with two Minnesota-based rental equipment companies to debut its innovative mobile shade system at events throughout the Twin Cities area.

Metro Cold-Stor, which specializing in refrigerated beverage trailer rentals, added a Shade Haven to its rental fleet this summer. Owner Matt Kenevan recognized the perfect pairing of cold beer and shade when he first saw the Shade Haven mobile event shade.

“I had never seen anything like it before in my market,” he says. “And I’m always intrigued by what can be made out of a trailer.”

The shade trailer draws a lot of attention at Kenevan’s events. “It’s pretty wild how the Shade Haven transforms a space,” he notes. “When event attendees see it, they want to talk about it because it’s something brand new.”

Madigan Enterprizes LLC based in Ham Lake, Minnesota, also added a Shade Haven SH1200P to its rental offerings this summer. “I like getting in on the ground floor with a unique innovation like the Shade Haven,” noted Madigan owner, Kevin Leslie.

The Shade Haven complements Madigan’s primary rental equipment, The Party Wagon, a pop-up stage used by bands and DJs at outdoor concerts and events. “I love the Shade Haven. I can drop it off, set it up in 15 minutes, and I’m out of there,” said Leslie.

Shade Haven is known not only for its superior products, but also for its stellar customer service, something Leslie appreciates. “It’s a new product in this area. It might take me a while to get the word out, but with the Shade Haven company behind me, I feel really good about it.”

Both Leslie and Kenevan encourage their customers to give the Shade Haven a try. The two companies have even teamed up for some larger events. That has Kenevan thinking of adding more Shade Havens to his fleet. “I was skeptical at first, but the more I talked to renters, the more I saw them asking for multiple units per event. That makes me know there is a demand for it.”

Shade Haven LLC produces mobile shade systems used around the world. The SH1200P mobile event shade is DOT approved for transport with a ½-ton pickup truck on all U.S. highways. The system can be set up by one person in 15 minutes to put 1200 sq. ft. of shade exactly where it is needed. The Shade Haven is customizable with seating and stand-up bar options, as well as misting and lighting kits that extend the functionality after the sun goes down.

Shade Haven seeks additional rental partners throughout the country.