Our Story

Moving the Shade, Moving the Cows, Moving the world

Shade Haven was founded in 2012 on a dairy farm in Coon Valley, Wisconsin by a team of innovative farmers and aspiring entrepreneurs.

Vince Hundt, a long time dairy farmer, heavy equipment inventor, and salesman watched how his animals suffered in the hot summer sun on his pastured dairy operation and knew there was a better way to keep his animals comfortable and productive.

Vince looked to find something on the market, but didn’t find anything that was robust enough or large enough for his whole herd and could be easily moved. Vince decided he would build something: that is when he found and partnered with Guthrie Knapp and Peter Bergquist, both recent graduates with degrees in Architectural studies and Civil Engineering, respectively. The team of three were eager to set about finding a solution to meet Vince’s needs and Guthrie and Peter developed the first Shade Haven in the summer of 2012.

After the successful prototype was tested on the farm, some changes were made to the design before bringing it to market and the first models were sold in early 2013. After three years of operation, Shade Haven can be found throughout the US on grazing dairy and beef farms and other diversified livestock farms. Our product has proven to be a lasting solution to heat stress in livestock and allows the farmer for the first time to be able control shade where it’s needed. For Shade Haven farmers, shade is the last necessary component to grazing successfully. Move the fence, move the water, and move the shade.